The Pastor’s Study
QUESTION: What duties do I have to protect my trademarks and service marks?
ANSWER: When someone knowingly uses a trademark without permission it is called infringement. When someone uses a product or service in such a way that it is similar to your trademark or service mark, either intentionally or unknowingly, that is called infringement. It is a trademark and service mark owner’s job to protect marks from infringement, or risk losing them. The standard for deciding if another mark is infringing is if there is a “likelihood of confusion” between them.